Southfield, Michigan-headquartered building business Barton Malow released a podcast previous week to have interaction its personnel, shoppers and prospective recruits in “untold tales from the jobsite.” The podcast, “Mentioned Differently,” is targeted on the tales and solutions that appear out of the development industry, somewhat than the nuts and bolts of how tasks get done, in accordance to a press launch shared with Development Dive.
“We wanted it to be some thing that’s partaking and enjoyment,” said Eric Fish, senior communications expert with Barton Malow. He hosts the exhibit alongside with fellow Barton Malow worker Rob Riley.
The debut episode information how a staff of about 50 goats — dubbed the Goat Busters — cleared an invasive plant species from the firm’s The Middle at Belvedere challenge web site in Charlottesville, Virginia, very last 12 months.
Upcoming episodes will include conversations with females ironworkers, how the business tackled the hard style and design of the Michigan State University art museum (which was inspired by a crumpled piece of paper) and how high-tech hardhats can assistance protect personnel, according to Fish.
“Each undertaking we’ve worked on has a fantastic story to notify and many do not always match into the ordinary business protection,” said Anna Cangialosi, Barton Malow senior supervisor of Branding + Communications in the press launch.
“Mentioned In a different way” has been in the functions for about a yr, and the firm has numerous aims for the project. It hopes to display its issue-fixing capabilities to recent and possible clientele, and to raise brand awareness outdoors of Michigan the place the enterprise is not as very well recognised. It also hopes to use the podcast as a recruiting device.
As the U.S. building workforce ages, the corporation is hoping a wide range of methods to convey in additional youthful staff, like talking at universities. Podcasts have exploded in level of popularity in the previous 10 years, and their listeners are inclined to be young and digitally-connected, in accordance to Forbes.
The design business provides a long listing of podcasts searching at assorted matters from technological innovation and business actual estate to laws and eco-friendly creating. Barton Malow is hoping “Claimed Differently” will attractiveness to this young audience and get them fascinated in heading into the trades and development industry.
For now, the team expects to release new episodes every single other thirty day period, and the podcast will run indefinitely.
“There are extra than 2,000 team customers who can share suggestions,” Fish said. “We’re just likely to create on it and see where by it takes us.”