May 18, 2022

digmydog-Design

Anything but ordinary

Creative Works: Vote For Your Favourite, Winners To Be Featured In 5 February Issue Of The Drum

Every week The Drum publishes a selection of new Creative Works.You can vote for the work you like best with the winner to feature in the next issue of The Drum (5 February) in the Creative Works spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 20 January to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact [email protected]

BBDO Ukraine: Pepsi Ukraine TV ad

Brand: Pepsi Title(s): Pepsi Retro for Ukraine marketAgency: BBDO UkraineAgency Website: http://bbdo.kiev.ua/Creative Director: Rytis Juodeika Art Director: Alexander RogovetsCopywriter: Rytis JuodeikaAdditional Credits: Director: Los Pérez (repped by 76 Ltd in the UK)Client Service Director: Anna RybalkaAccount Director: Iryna KochubeyAccount Manager: Darya VaryginaProd. Company: 23/32 filmsExecutive Producer: Maria FabroProduction Manager: Dima ChervonyiPA: Yulka DanylyshynaDOP: Iñigo ZubicarayAD: Denis ShvetsArt Director: Vlad RyzhykovStylist: Gleb IgnatovMake-up: Natasha DankovskayaCasting: Olga KuzkinaColorist: Artem StretovychEditor: Yuri ReznichenkoPostproduction: Terminal FXMusic: “Daddy Cool” by Boney MPublished: January 2014

AMV BBDO: Snickers print ads

Brand: SnickersTitle(s): You’re not you when you’re hungryAgency: AMV BBDO, London, UKAgency Website: http://www.amvbbdo.comExecutive Creative Directors: Adrian Rossi, Alex GrieveArt Director: Dalatando AlmeidaCopywriter: Michael HughesPublished: December 2013

Noah Advertising: Christian Connection ‘Believe In Love’ campaign

Brand: Christian Connection Title(s): Believe In Love Headline and copy text (in English): Execution one: Christian’s Make Better LoversExecution two: Another Dating Website? Thank God!Execution three: God Knew You Would See This Agency: Noah Advertising, LondonAgency website: http://noahlondon.com/Creative Director: Chas Bayfield / Dave JennerArt Director: Dave JennerCopywriter: Chas Bayfield Illustrator: Alex Fowkes Published: January 2014Short rationale (optional): Christians looking for love – Christian Connections wanted to rise above the sea of ‘me too’ dating sites and tell the nation why they are so special. Noah created the company’s first ever ad campaign – a series of eye-catching posters that ran on the London Underground.

The One Off: Primark WORKOUT

Brand: Primark Title(s): Primark WORKOUT Agency: The One OffAgency website: http://www.theoneoff.comProduction: Two Wheel TrikePhotography: Rhys Frampton. Published: Jan 2014 Short rationale (optional): Primark’s new WORKOUT campaign inspires an active spirit for the New Year! The new campaign has been rolled out across; store windows, in store POS, video’s and ticketing. This has all been designed to support the increased and improved product ranges. The campaign also highlights recommended sport activities and even features fitness products from their home department.

DLKW Lowe: Fish4Jobs nationwide multi-platform brand campaign

Brand: Fish4jobsTitle(s): Land your next jobHeadline and copy text (in English): Land your next jobAgency: DLKW Lowe, London, UKAgency website: http://www.dlkwlowe.com/Creative Directors: Graham Storey, Mark Tweddell & Phil CockrellArt Director: Graham StoreyCopywriter: Mark Tweddell & Phil CockrellIllustrator: Tom GauldPublished: January 2014Short rationale (optional):We wanted to create a new look and feel for Fish4jobs which offers more maturity and credibility to the brand. The creative is both warm energising and we wanted job seekers to feel more positive that their search would be made easier by using Fish4jobs.

Baldwin & Raleigh: Burt’s Bees ‘Nature knows colour’

Brand: Burt’s BeesTitle(s): Nature knows colourAgency: Baldwin & Raleigh, USAAgency Website: http://www.baldwinand.com/Creative Director: David BaldwinCreative Director: Bob RanewArt Director: Jennifer MatthewsCopywriter: Chad TemplesPhotographer: Tony PearceAdditional Credits: Petal Artist: Fong Qi WeiPublished: December 2013

Everyone Associates: Puma Evo Speed packaging

Brand: PumaTitle(s): Puma Evo Speed packagingAgency: Everyone AssociatesAgency Website: http://www.everyoneassociates.comDirector: Alan WattShort Rationale (optional): To launch the new Puma Evo Speed football boot we created a limited edition presentation case, sent to select press and publications.To reflect the high speed capability of the boot, the box takes its inspiration from the angular faceted shape of a stealth bomber. An anodised promolyte, self-hinged, outer-skin folds back to reveal the boots housed in a laser etched, glow-edged acrylic tray. Everyone Associates is a London based creative studio of good listeners and hard thinkers. We strive to create innovative and effective communication that is beautifully simple.Published: 2013

DigitasLBi: Inheritance

Brand: DigitasLBiTitle(s): InheritanceAgency: DigitasLBiAgency Website: http://www.digitaslbi.com Chief Brand & Content Officer/International Chief Marketing Officer: Gareth JonesHead of Branded Content: Mike ClearCreative Producer: Kyson EastProduction Company: Pulse FilmsDirector: Matt HoughtonExposure: Video content on YouTube supported by social media activityPublished: December 2013

Dragon Rouge: Organix Baby Food Range

Brand: OrganixTitle(s): Baby Food RangeHeadline and copy text (in English): Inspiring a lifelong love of good foodAgency: Dragon Rouge, London, EnglandAgency website: http://www.dragonrouge.comCreative Director: Marie-Therese CassidyArt Director (Senior Designer): Irina AntonyukCopywriter: Richard StoneyPhotographer: Jess Koppel (front of pack), Dominic Agius (back of pack)Published: January 2014Short rationale (optional): Refreshing the Organix brand design to reinforce its real food and good nutrition cues

Neue Design Studio: The Norwegian Academy of Music visual identity

Brand: The Norwegian Academy of MusicTitle(s): Visual IdentityAgency: Neue Design Studio, Oslo, NorwayAgency website: http://www.neue.noDesigners: NeuePhotographer: Kimm SaatvedtAdditional credits: Code: Andre Elvan Published: 2013Short Rationale (optional): The Norwegian Academy of Music is an innovative educational institution. Our solution was to develop an endless visual pulse line created by the sound of the school premises. When people are practicing, chatting in the cafeteria or applauding in the concert halls, the sound is recorded and then converted to graphic elements – creating the building blocks of the identity. Together the elements form a continuously growing pulse line for and by the students, staff and audience.

RBH: Freya Active ‘Create Your Storm’ campaign

Brand: Freya Title(s): Freya Active Freya Active: Create Your Storm Campaign Agency: RBH, Meriden, Midlands, United Kingdom , CountryAgency website: http://www.rbh.co.uk/work/post/unleashed!-stunning-create-your-storm-campaign/Creative Director: Stuart Jackson/ Mike Kalin Art Director: Stuart Jackson Copywriter: Mike Kalin Photographer: Guy Farrow Published: January 2014 Short rationale (optional): Create Your StormFreya Active designs sports underwear that gives women the support they need to reach new heights of performance. We created a campaign that communicated this sense of dynamism by showing our model bursting through explosions of colour. Working with photographer Guy Farrow, we aimed to develop a head-turning, uncompromising high-energy feel for the brand.

The Partners: Re-launch of Made In Britain visual identity and marque

Brand: Made In BritainTitle(s): Re-launch of Made In Britain visual identity and marqueHeadline and copy text (in English): The Partners launches new design for Made In Britain marque to celebrate British industryAgency: The Partners, London, UKAgency website: http://www.the-partners.com/Creative Director: Greg QuintonAdditional credits: Design Director: Kevin LanDesigner: Miranda BolterStrategy Director: Uri BaruchinAccount Manager: Tiffany HultgrenPublished: December 2013Short rationale (optional): Award-winning brand consultancy The Partners has unveiled a brand identity and marque for the newly re-launched organisation Made In Britain, which celebrates and promotes the very best of British manufacturing. The Partners have created a highly adaptable identity that can play an active role in partnering with whatever brand or product it is used with.

Grey London: The Sun ‘Get Holiday Ready’ TV ad

Brand: The SunTitle(s): The Sun, Get Holiday ReadyAgency: Grey LondonAgency Website: http://www.grey.co.ukDeputy Executive Creative Director: Dave MonkSenior Creative: Adam ChiappeAdditional Credits: Producer: Debbie ImpettManaging Partner: Natalie GraemeBusiness Director: Tamsine FogginAccount Director: Michelle NeadsPlanner: Matt Gladstone, Hamish CameronMedia agency: MSixProduction Company: Moxie PicturesDirector: MJ DelaneyEditor: Rebecca Luff at Ten ThreeProducer: Dom DelaneyDOP: James FriendPost-production: Grade – Finish, Online – GlassworksSoundtrack composer: Jonathan GoldsteinAudio post-production: Munzie Thind at Grand Central Published: January 2014

KVGD: Scottish Canals Canalside Cottages

Robot Food: 5th Anniversary Limited Edition Rum

Brand: Robot FoodTitle(s): 5th Anniversary Limited Edition RumAgency: Robot FoodAgency Website: http://www.robot-food.comCreative Director: Simon ForsterShort Rationale (optional): In creative we conquer.Robot Food arrived at the peak of the global recession. Five years later, they’re toasting success with their very own anniversary rum. Call it what you want – the Global Recession, the Economic Downturn, The Credit Crunch – five years ago, we were all up to our necks in it. But it wasn’t all bad. January 1 2009 was the time Robot Food made their entrance. Simon Forster, Creative Director, says, “Even though creative agencies were disappearing all over the globe, we knew it was the right time to set up. Shrinking budgets meant more scrutiny on the quality of output, which opened the playing field to a streamlined, hands-on team willing to work hard and push creative boundaries. To paraphrase John Galliano, it was a credit crunch not a creative crunch.”To celebrate these five fantastic years, we’ve had special rum bottled, in a limited edition of fifty. It’s aged five years in oak barrels, with a label that speaks of ‘a depth and complexity far beyond its years’. Each bottle has been hand numbered and finished with a branded wax seal. Why rum?“Rum fuelled many an evening’s conversation as we were setting the business up, so it felt apt. To mark the occasion, we chose a very special pale gold sipping rum,” explains Client Director, Mike Shaw. Something to savour then, just like the past five years. Here’s to the next five. Cheers!

iris London: Quit ‘Only Cats have Nine Lives’

Brand: QuitTitle(s): Only Cats have Nine LivesAgency: iris London, London, UKAgency Website: http://www.iris-worldwide.comCreative Director: Ant MelderArt Director: Yury VorobevCopywiter: Will GravePublished: December 2013

RKCR/Y&R: Liberty Foundation print campaign

Brand: Liberty FoundationAgency: RKCR/Y&R, London, UKAgency Website: http://www.rkcryr.comCreative Director: Mike Boles, Jerry HollensArt Director: Jerry HollensCopywriters: Mike Boles, Alice BurtonAccount Director: Holly SmithPhotographer: Steve McCurryDesigner: Lee AldridgePublished: January 2014

Design by St: Cemento identity design

Brand: CementoTitle(s): Identity designAgency: Design by St, London, UKAgency website: http://www.designbyst.comCreative Director: Steve Fenn, Tom PollardAdditional credits: Junior Designer: Andrew HolmesPublished: December 2013Short rationale (optional): Brief: Design guidelines for a graphic identity and apply them across a set of startup deliverables for a new company, Cemento. Cemento is the UK distributor of an innovative Italian concrete veneer for wall panelling and furniture. The identity should position the product as stylish, brutalist and robust. Response: We set up a simple graphic identity system using a word mark and symbol referencing the square paneling. The stark and bold application reflects brutalist design principles. We applied this system across the initial deliverables and designed a guidelines document for further application of the identity.

Mynt Design: Y.A.S, Noisy May & Vero Moda launch at Selfridges

Brand: Y.A.S, Noisy May & Vero ModaTitle(s): Launch at SelfridgesHeadline and copy text (in English): Mynt Design launch Y.A.S, Noisy May & Vero Moda at Selfridges, London with new shop-in-shop concept.Agency: Mynt Design, Leicester, UKAgency website: http://www.mynt.co.ukCreative Director: Bill Warren of MyntPhotographer: Scott Dillon of MyntAdditional credits: Andrew Patterson and Rebecca Anstee of MyntPublished: January 2014Short rationale (optional): Mynt Design helped to launch Y.A.S, Noisy May & Vero Moda at Selfridges, London this month (January 2014) with the design and installation of this shop-in-shop concept. More retail and concession rollouts are to follow throughout 2014 across the UK and further afield.

DDB Canada: Netflix Canada ‘You gotta get it to get it’ campaign

https://www.youtube.com/watch?v=ZDLY5zEs8ak

Brand: Netflix Canada Title(s): You gotta get it to get it. Agency: DDB Canada, VancouverExecutive Creative Director: Dean Lee, Cosmo CampbellCreative Director: Dean Lee, Josh Fehr Associate Creative Director: Daryl GardinerArt Director: Daryl GardinerCopywriter: Jessica SchnurrAdditional Credits: Agency Producer: Karen BrownAccount Team: Patty Jones, VP Client Services Director, Roger Nairn, Account SupervisorStrategy: Rob Newell Social Media Strategy: Marty Yaskowich Production Company: Partners Films Director: Michael DowningDirector of Photography: Andre Pienaar Executive Producer: Gigi RealiniProducer: Shannon BarnesPost-Production Company: Cycle Media Editor: Matthew GriffithsColourist: Claudio SepulvedaVFX/Animation Co: Peter DeBay Audio House: Wave Productions Audio House Producer: Craig ZarazunAudio House Engineer: Craig ZarazunMusic Composer: Bob SmartCasting Agency: Steven Mann Media Company: MEC Global Published: January 2014Short Rationale (optional): Over the holidays, Netflix, the world’s leading Internet television network, launched a new Canadian brand campaign developed by DDB Canada’s Vancouver office. While Netflix is a mature brand in the United States, research showed that Canadians struggled to see the value in the service, with some people even struggling to understand what exactly Netflix is and how it’s used. To raise awareness for the brand and help demonstrate the value it provides, the new creative reveals how stories you can find on Netflix stay with you anywhere, anytime.

DewGibbons + Partners: Kallista launch

Brand: KallistaTitle(s): Launch of Kallista, a brand with a mission to create products that care for beauty professionals. Headline and copy text (in English): DewGibbons + Partners has created a brand identity for Kallista and range of packaging for their first product, hand creams specially created for hairdressers. Agency: DewGibbons + Partners, London, UKAgency website: http://dewgibbons.comCreative Director: Nick Vaus Design Director: Beverly Cook Published: January 2014Short rationale (optional): Kallista hand creams meet the particular needs of hairdressers while they work. The design complements existing consumer hair products in the salon environment and represents a balance of science and beauty. It was created to become a brand that hairdressers will recognise as belonging to them.

Heydays: Hardhaus

Brand: HardhausAgency: Heydays, Oslo, Norway Agency website: http://heydays.noCreative Director: Mathias Haddal HovetPhotographer: Heydays and Ola FursethPublished: 2013Short Rationale (optional): Hardhaus, a Norwegian specialist store for mountain sports, is surrounded by Norways most dramatic landscape. As their products are selected for ease of use and technical durability, we created their identity based on the same principles.

Believe in: OAC: Only At Christmas from Believe in

Brand: Believe InTitle: OAC: Only At Christmas from Believe inAgency: Believe in, Exeter, UKAgency website: http://www.believein.co.ukCreative Director: Blair ThomsonArt Director: Blair ThomsonCopywriter: Tim BurleyAdditional credits: Cream Liqueur made by Lyme Bay WineryPackaging created by Believe inPaper (Peregrina Majestic Casino Gold 120gsm) supplied by GF SmithDigitally printed with white ink by MTA DigitalCustom postal tubes by Essex TubesPublished: December 2013Short rationale (optional): OAC is a suitably festive thank you gift to our clients, friends and suppliers. We selected a locally produced orange and chocolate cream liqueur for its unmistakable Christmas flavour, and created a new name for the product and some special seasonal packaging for the bottles. The luxurious labels incorporate a Christmas tag that runs up the side of the bottle, for a festive message from the team. Each special edition bottle is individually numbered, with metallic copper gold paper kindly provided by GF Smith. The labels were digitally printed with white ink and hand finished in the studio.The name OAC stands for ‘Only At Christmas’, as well as ‘Orange And Chocolate’. Christmas is a special time for enjoying the finer things with the people we love. It’s about luxury, indulgence and laughter. We wanted to create a really beautiful gift that reflected those ideas and made people smile.

Bold: Maréna Beauté packaging design

Brand: Maréna Beauté Title(s): Packaging designAgency: Bold, Stockholm, SwedenAgency website: http://www.boldstockholm.seCreative Director: Oskar LübeckArt Director: Gaioo PhunwutCopywriter: Diarry MarénaIllustrator: Fredrik BrännströmPhotographer: BsmartProduction Manager: Yvonne RietzPublished: December 2013Short Rationale (optional): We aimed to create a sophisticated and stylish packaging concept with possibilities for dynamic development. The main elements of the identity are a wordmark and a monogram inspired by the soft pliable brushstrokes from when applying make-up. The elements in the monogram can be used in different ways, serves as a recurring graphic element throughout the identity. The tranquil and earthy color palette makes room for product development in new colours. The copper foil provides a sophisticated and subtle connection to the exotic origin of the brand.

Chen Design Associates: The Brownie and Madam Optical Co. integrated branding program

Brand: The Brownie and Madam Optical Co.Title(s): Integrated Branding ProgramDeliverables: Logo, identity system, packaging, collateral, websiteAgency: Chen Design Associates, San Francisco, USAAgency website: http://www.chendesign.comCreative Director: Joshua C. ChenArt Director: Joshua C. Chen, Max SpectorLead Designer: Max SpectorDesign Team: Wes Mitchell, Kimberly Low, Michael Ater Product Photography: Wes MitchellAdditional credits: URL: browniemadam.comPublished: 2013Short rationale (optional): Named after two women entrepreneurs of the 19th century, CDA created comprehensive branding for The Brownie and Madam Optical Company inspired by a vintage 1890s-1900s aesthetic but with a modern outlook. Their mission to design, manufacture, and sell finely crafted and fashionable eyeglasses through independent representatives without costly middlemen led to CDA’s logo illustration: two inviting, vintage-style wooden chairs, mirroring this direct relationship between company rep and customer. Detailing every aspect of the customer experience from printed catalogue and collateral, website development and product photography, branding of the tote bags, display cases, business cards, thank you cards, even triplicate forms, CDA also custom-designed shipping boxes and created artwork for the hard and soft eyeglass cases. Another CDA first: eyewear cleaning cloths. The co-founders brought their concepts for a vintage eye chart with message and nostalgic photograph of ladies having tea, which CDA respectively nailed and (happily) surprised in execution.

Savvy Studio: Håndværk

Brand: HåndværkHeadline and copy text (in English): Handcrafted luxury essentials Agency: Savvy Studio, Monterrey MexicoAgency website: www.savvy-studio.net Creative Director: Rafael PrietoArt Director: Bernardo DominguezCopywriter: Raul Salazar Illustrator: Bernardo DominguezPhotographer: Alejandro CartajenaPublished: December 2013

Sagmeister & Walsh: The Happy Show

Brand: The Happy ShowAgency: Sagmeister & WalshAgency Website: http://www.sagmeisterwalsh.comCreative Director: Stefan Sagmeister Art Director: Santiago Carrasquilla Designers: Christian Widlic, Esther Li, Thornjorn GudnasomAdditional Credits: Ceramic Production: Janine SoppBox Production: South Side Design and BuildingPublished: January 2014Short Rationale (optional): Limited edition packaging (editions of 10) for 3 of our most recent typographic films currently shown as part of the traveling exhibition “The Happy Show”. Each box contains an earthenware USB drive (specific to each film), a blu-ray disc and a certificate of authenticity. All boxes were individually written on by Stefan.

TODA NYC: Two Bridges Neighborhood Council

Brand: Two Bridges Neighborhood CouncilTitle(s): NeighborFoodHeadline and copy text (in English): Two Bridges Grocery GuideDescription: Facilitated through DesigNYC, Two Bridges Neighborhood Council worked with TODA to develop a grocery guide and brand to help strengthen the local economy and foster a resilient, affordable fresh food network on Manhattan’s Lower East Side. Among the lowest income neighborhoods in New York, with one of the highest rates of reliance on food subsidies, the Two Bridges Neighborhood is also home to one of the most diversified and vibrant food markets in the city: Chinatown. Two Bridges worked with residents and businesses to build cultural bridges between the ethnically and linguistically diverse constituents of our neighborhood to facilitate access to fresh and affordable food for all.In response, TODA developed the brand for the initiative, NeighborFood, to protect and enhances access to fresh and affordable food in the Two Bridges Neighborhood. NeighborFood includes a guide (printed in the three prominent languages: English, Spanish, and Chinese) with a map to local businesses that carry fresh and affordable food. Through leveraging small businesses, the local economy is strengthened in the wake of the closing of Pathmark Supermarket. By increasing traffic to new specialty stores, food bridges cultural divides.Agency: TODA NYCAgency website: www.toda.comCreative Director: Marcos ChavezDesigners: Melissa Showalter, Stine Nielsen, Hua Shu, Sophie Shalenberg, FernandaMartins, Mona KhaouliNonprofit client: Two Bridges Neighborhood Council/Kerri Culhane and Elisa EspirituProject consultant: Urbane Development, LLC/James Johnson-PiettAdvisor: OTTO/David KohlerPublished: December 2013Short Rationale: NeighborFood protects and enhances access to fresh and affordable food in the Two Bridges Neighborhood. Through leveraging small businesses, the local economy is strengthened in the wake of the closing of Pathmark Supermarket. By increasing traffic to new specialty stores, food bridges cultural divides.

For brands: SEAM brand design

Brand: SEAMTitle(s): SEAM brand designHeadline and copy text (in English): Seam is a distributor of luxury clothing brands. Our task was to create an identity with a craftsmanship feeling & an eye catching detail.Agency: For brands, Poznan, PolandAgency website: http://forbrands.plCreative Director: Marcin KaczmarekPhotographer: Marcin Kaczmarek Published: November 2013Short rationale (optional): We’ve designed a clear typographic logo & sophisticated business cards made from grey paper stock (Antalis Keykolour Original Sombre Grey) finished with black foil block printing and hand-made cotton sewing.