May 16, 2022


Anything but ordinary

FREC Considering Some Additions to Advertising Rules

At the Fla. Real Estate Commission’s July 22 assembly, commissioners discussed some achievable variations to 61J-10.025 and system to stick to-up at a meeting on Sept. 22.

TALLAHASSEE, Fla. – The Florida True Estate Fee (FREC) held a workshop on July 22, throughout which individuals and FREC commissioners talked over achievable variations to rule 61J2-10.025, which governs advertising.

FREC has another workshop planned for Sept. 22, 2021, and will take into consideration people proposed adjustments once more. In accordance to Florida Realtors’ legal professionals, associates need to critique the proposed language cautiously for the reason that the alter may well influence some Realtors’ day-to-day exercise as it relates to advertising initiatives.

FREC is accepting feedback about the proposed alterations. They need to be despatched to FREC’s Govt Director Giuvanna Corona no later on than Sept. 1, 2021. Realtors with responses are also encouraged to go to the Sept. 22 workshop possibly nearly or in-particular person.

Proposed language to be deemed on Sept. 22

FREC Preliminary Language For Thing to consider
Workshop September 22, 2021
Comments Owing To Govt Director By September 1, 2021

61J2-10.025 Advertising.

  1. All advertising need to be in a fashion in which realistic individuals would know they are dealing with a real estate licensee. All genuine estate advertisements have to include things like the licensed identify of the brokerage business. No serious estate ad positioned or caused to be put by a licensee shall be fraudulent, false, misleading or deceptive.
  2. When the licensee’s particular title appears in the advertisement, at the really least the licensee’s last title need to be employed in the way in which it is registered with the Fee.
  3. (3)(a) When advertising on a internet site on the World wide web, or by any other digital suggests, together with but not constrained to SMS or any electronic messaging solutions of any type, the brokerage organization title as required in subsection (1), previously mentioned, shall be placed adjacent to or instantly previously mentioned or down below the stage of speak to information. “Point of get hold of information” refers to any usually means by which to call the brokerage company or particular person licensee including mailing handle(es), physical avenue deal with(es), electronic mail address(es), phone quantity(s) or facsimile phone selection(s).
  4. (b) The remaining requirements of subsections (1) and (2), use to advertising on a web site on the Online or by any other digital indicates, which includes but not minimal to SMS or any digital messaging solutions of any sort.

Rulemaking Authority 475.05, 475.25(1)(c) FS. Regulation Carried out 475.01, 475.25(1)(c), 475.4511 FS. History–New 1-1-80, Amended 2-17-81, 3-14-85, Previously 21V-10.25, Amended 12-29-91, 7-20-93, Formerly 21V-10.025, Amended 4-18-99, 7-4-06, 2-5-07.

Down load all FREC rule variations mentioned at the July 22 assembly.

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