December 9, 2022


Anything but ordinary

Kraft Heinz pilots recycled plastic packaging for roofs

Dive Short:

  • Kraft Heinz has installed new roofs manufactured of recycled plastic packaging on manufacturing amenities in Beaver Dam, Wisconsin, and Holland, Michigan.
  • The foods processing huge mounted the recycled roofing boards in late 2020 and will check the recycled material’s effectiveness vs . conventional developing supplies with an eye to standardizing its use if the take a look at goes well.
  • The recycled roof boards are 4 toes by 8 feet, and 94% of each board is made from submit-client plastic and fiber. The business didn’t indicate how a lot of its factories’ roofs have been lined in the recycled boards, but it really is unquestionably staying place to the test. Beaver Dam observed a foot of snow in February, even though Holland acquired more than 2 ft, in accordance to information from the Countrywide Oceanic and Atmospheric Administration.

Dive Perception:

If this test will work and the recycled content is as superior as the conventional roofing, it could be a activity changer for Kraft Heinz. It is not apparent how considerably flexible packaging the CPG company makes use of for its products on a yearly basis. In accordance to studies on Kraft Heinz’s website, about 30% of its packaging as of 2019 fell into the non-recyclable classification, like versatile plastic films or rigid plastic containers.

The organization has many sustainability plans, which include making 100% recyclable, reusable or compostable packaging by 2025. To get to that purpose, the brand name is testing a recyclable and compostable paper cup for Macaroni & Cheese in the U.S., and in Europe plans to make its Heinz Ketchup bottles with recyclable food-quality PET plastic.

As brands are operating to reuse their squander items — both as a result of upcycled products that help save meals merchandise from the trash and production processes that use waste for energy — a effective check outcome could set Kraft Heinz in a course of its have. The organization could perhaps renovate its factories with its personal submit-client squander, which would be impactful. According to Kraft Heinz’s annual report, it has 81 production facilities worldwide and owns all but three.

Kraft Heinz’s pilot undertaking will be a long lasting proof of strategy for using recycled plastic as roofing product in industrial buildings. It could assistance popularize this reuse of plastic packaging, as nicely as direct to improvements in the power, weatherproofing and longevity of this roofing materials. As of 2018, 46% of recycled plastic movie finishes up as this form of lumber, according to a report well prepared for the American Chemistry Basis. The biggest difficulty remaining unsolved may well be how to get consumers to transform their habits and recycle much more versatile plastic — anything that presently occurs only at drop-off bins placed exterior suppliers.