May 17, 2022


Anything but ordinary

Lowe and Co real estate company targeted by online billboard campaign

Blend Irving, a member of the group behind the internet site, instructed Early morning Report he uncovered the serious-everyday living Lowe and Co billboards, which element traces such as “We adore Newtown” and “We can communicate currently being the very best in Wellington, but we might fairly display you”, galling.

“In a market exactly where people in my era are having a truly difficult time affording housing, whether or not which is purchasing new houses for their very first time, or even renting occasionally, gloating about how nicely you are executing in the midst of that will not really feel extremely very good.”

He reported he initially thought of defacing the billboards but realised there was an additional choice out there.

“So, do I do the plan of photoshopping billboards and placing them up on the world-wide-web? Simply because who’s to know regardless of whether it truly is serious or not.

“A pal of mine, Sam took that thought and prototyped this application, which allows any person compose their individual billboard.”

Lowe and Co taking care of director Craig Lowe explained in a statement the company’s campaigns have constantly been tongue in cheek.

“So we see the humour in many of the memes, and are humbled our billboards have captivated so a lot notice.

“Of class, this shines a highlight on the far more severe issue of housing affordability in New Zealand. We treatment deeply that every technology can invest in a house and are joyful to be portion of that discussion.”