May 18, 2022


Anything but ordinary

Lowe’s Reimagines DIY Learning and Experiences with Launch of DIY-U by Lowe’s

MOORESVILLE, N.C., Feb. 28, 2022 /PRNewswire/ — Homeowners continue to make investments in property improvement, and with millennials driving homeownership fees at 37%*, you can find a new generation of DIYers seeking a transformation in how-to finding out and experiences.** To have interaction this new wave of residence improvers, Lowe’s today unveiled Do-it-yourself-U by Lowe’s – an ground breaking new Do-it-yourself ecosystem that brings dwell, on-demand and property advancement ability-constructing into a present day and personalized period.

Motivated by the digital instructor local community boom and rise in immersive at-house discovering, Diy-U by Lowe’s is a just one-halt-shop for how-to challenge workshops from just one of the most dependable residence advancement manufacturers. Commencing Monday, Feb. 28, DIYers of all ability stages can register for all-new confined-seat monthly livestreams and relaunched in-retailer Lowe’s kids and grownup workshops at

Lowe’s will offer a few forms of activities that enable consumers to take part how and exactly where they want every month: two livestreams for up to 1,000 registrants just about every, an in-individual young ones workshop assisting small children ages 5-12 understand Do-it-yourself competencies and procedures that instill confidence, and two adult in-individual workshops in all outlets nationwide. Just about every workshop will be hosted by Lowe’s Purple Vest retailer associates, who carry yrs of expertise and information to every challenge. Lowe’s new virtual workshop ordeals will also make it possible for consumers to shop and include provides to their cart in genuine-time and obtain stay responses to project queries from Lowe’s Purple Vest experts.

“As new generations and new customers embrace Do it yourself, we realize how beneficial our Red Vest store associates can be in giving venture “how to” help and abilities,” claimed Marisa Thalberg, Lowe’s govt vice president, chief model and marketing officer. “With the launch of Do-it-yourself-U by Lowe’s, we are generating certain that assist and a Diy community is obtainable wherever, when and how individuals most want it: in-keep, dwell and interactive on the net, or on-line on-demand from customers. We believe that this is going to be the supreme Do-it-yourself source that is useful, exciting and motivational for every person.”

When creating the present-day program and structure of Do it yourself-U, Lowe’s listened to purchaser insights that observed flexibility, topic relevance and pro relationship were being most essential, in particular among millennial shoppers. Both workshop formats will open up for registration the 1st of each and every thirty day period and characteristic suitable, seasonal-inspired themes, building a organic tie to what customers are tackling close to their own home all through the yr.

The preliminary March schedule, open up for registration starting up now, incorporates:

  • A Lavatory Refresh You Can Do By yourself (How to Put in a Self-importance)
  • Young children Workshop: Shoot the Moon (Develop a Recreation to Compete for the Best Score)
  • Make Your Property Workplace Operate for You (How to Wallpaper a Home)

This move is the initial of several impending Do it yourself-U by Lowe’s “releases,” as Lowe’s seems to be to develop into the social local community for DIYers. With planned developments ranging from sharing virtual superior fives with fellow workshop members, to earning badges for project completion, Lowe’s hopes to gamify Do it yourself with a new amount of peer assist to develop a place the place homeowners and family members can share their passions in a put that helps make Do it yourself exciting, attainable and achievable.

For a lot more info, Do-it-yourself encouragement or to register for an forthcoming Do it yourself-U by Lowe’s workshop, make sure you visit, and share your latest Do-it-yourself-U-motivated home task working with hashtag #LowesDIYU.

*Resource: National Association of REALTORS®
**Resource: Vonage Analysis

About Lowe’s  
Lowe’s Businesses, Inc. (NYSE: Small) is a FORTUNE® 50 house enhancement business serving close to 19 million purchaser transactions a 7 days in the United States and Canada. With fiscal calendar year 2021 income of over $96 billion, Lowe’s and its linked companies work or service practically 2,200 property enhancement and hardware retailers and use around 300,000 associates. Primarily based in Mooresville, N.C., Lowe’s supports the communities it serves by means of systems centered on generating safe and sound, cost-effective housing and encouraging to produce the future era of experienced trade industry experts. For far more information and facts, visit 

Media Speak to:
Amy Allison
Lowe’s Corporations, Inc.  
[email protected] 

DIY-U by Lowe's

DIY-U by Lowe's

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Resource Lowe’s Corporations, Inc.